BAD Campaign (Buck-A-Day)

BAD Program

The BAD Campaign is a bottom-up 30-day communications campaign that asks employees to focus on cost reduction.

The Objective: Find a way to reduce costs by at least a dollar a day. The BAD campaign creates a climate that is receptive to change and improvement, resulting in major improvements that can produce millions of dollars in annual savings!


How about a buck a day? It’s something everyone can understand and relate to. It’s specific, it’s challenging; and it’s a goal everyone can reach. Put the program in 30-day time frame, so it moves quickly and achieves its objective before it becomes part of the woodwork.


By setting a goal for each employee that is challenging yet attainable – at least a dollar a day in job-related savings – BAD Month stimulates a high level of employee participation. It’s light, low-key and fun and gets everyone working toward a common objective.


Although the idea-collection phase only lasts for thirty days (BAD Month), the cost savings generated by the program have a permanent impact. Organizations have found it highly effective to repeat the program each year.


Buck-A-Day is a bottom-up communications program that gets everyone to focus on cost elimination. Complementing the traditional top-down approach to cutting costs, BAD asks every employee to reduce costs in his or her job area.


Buck-A-Day is a professionally designed campaign that is personalized for each client organization. It obtains an extremely high level of voluntary employee participation without the use of monetary awards.


Buck-A-Day has been run successfully in more organizations, ranging from manufacturing plants and hospitals to banks, insurance companies and service industries. It has achieved such a high level of success that we now offer it with a money-back guarantee.

The BAD Campaign is a bottom-up 30-day communications campaign that asks employees to focus on cost reduction.


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We believe in our products, and you will too! Every program you purchase at Service Quality Institute comes with our Lifetime Satisfaction Guarantee. Train your workforce with our programs, and if for any reason you are not completely satisfied, return the materials for a full refund. No time restrictions.

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