The BAD Campaign is a bottom-up 30-day communications campaign that asks employees to focus on cost reduction.
The Objective: Find a way to reduce costs by at least a dollar a day. The BAD campaign creates a climate that is receptive to change and improvement, resulting in major improvements that can produce millions of dollars in annual savings!
SET A TARGET
How about a buck a day? It’s something everyone can understand and relate to. It’s specific, it’s challenging; and it’s a goal everyone can reach. Put the program in 30-day time frame, so it moves quickly and achieves its objective before it becomes part of the woodwork.
By setting a goal for each employee that is challenging yet attainable – at least a dollar a day in job-related savings – BAD Month stimulates a high level of employee participation. It’s light, low-key and fun and gets everyone working toward a common objective.
LONG TERM IMPACT
Although the idea-collection phase only lasts for thirty days (BAD Month), the cost savings generated by the program have a permanent impact. Organizations have found it highly effective to repeat the program each year.
Buck-A-Day is a bottom-up communications program that gets everyone to focus on cost elimination. Complementing the traditional top-down approach to cutting costs, BAD asks every employee to reduce costs in his or her job area.
NO BIG GIVEAWAYS
Buck-A-Day is a professionally designed campaign that is personalized for each client organization. It obtains an extremely high level of voluntary employee participation without the use of monetary awards.
Buck-A-Day has been run successfully in more organizations, ranging from manufacturing plants and hospitals to banks, insurance companies and service industries. It has achieved such a high level of success that we now offer it with a money-back guarantee.